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Industry Insights

Stay updated with the latest HCPA’s News

Marketing

Cross-Promotion of Services to Existing Patients: Ethical Approaches for Australian Healthcare Providers

The landscape of Australian healthcare marketing stands at a critical juncture where...

July 18, 2025
Marketing

Reactivation Campaigns for Dormant Patients: Email & SMS Strategies That Transform Healthcare Practice Revenue

The stark reality confronting Australian healthcare providers in 2025 is undeniable: approximately...

July 16, 2025
Consulting

New Patient Welcome Sequences: Creating Strong First Impressions in Australian Healthcare

The first moments of patient interaction determine whether your healthcare practice will...

July 15, 2025
Marketing

Healthcare Referral Marketing: Building Systems That Generate Patient Recommendations

In Australia’s increasingly competitive healthcare landscape, practices face mounting pressure to attract...

July 14, 2025
Marketing

Calculating Lifetime Value of a Patient: Why It Matters for Marketing Decisions

Healthcare marketing in Australia stands at a transformative crossroads. As consultation fees...

July 11, 2025
Marketing

Lead Generation Tactics for Healthcare Services: Digital & Traditional Approaches

The healthcare landscape in Australia has reached a critical juncture where patient...

July 10, 2025
Consulting

Building a Patient Retention Programme: Strategies That Reduce Churn in Australian Healthcare

The quiet exodus of patients from healthcare practices across Australia represents more...

July 9, 2025
Marketing

Patient Acquisition Strategy for Healthcare Providers: A Complete Framework for Sustainable Growth

Australia’s healthcare landscape stands at a pivotal juncture where traditional patient acquisition...

July 8, 2025
Marketing

Healthcare Advertising Budget Allocation: Where to Invest for Best Results in Australia’s Competitive Market

What Channels Deliver the Highest ROI for Healthcare Advertising in Australia? Digital...

July 7, 2025
Marketing

A/B Testing Healthcare Advertisements: Optimising Creative & Messaging for Australia’s Regulatory Landscape

Australia’s healthcare advertising environment presents a formidable challenge where a single compliance...

July 4, 2025
Consulting

Location-based Advertising for Healthcare Practices: Targeting Local Patients in Australia

The digital transformation of healthcare has fundamentally altered how Australian patients discover...

July 3, 2025
Marketing

Healthcare Advertising Copywriting: Messages That Motivate Patient Action in Australia’s Evolving Healthcare Landscape

Healthcare organisations across Australia face an unprecedented challenge: transforming complex medical expertise...

July 2, 2025

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