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Industry Insights

Stay updated with the latest HCPA’s News

Marketing

Healthcare Advertising Budget Allocation: Where to Invest for Best Results in Australia’s Competitive Market

What Channels Deliver the Highest ROI for Healthcare Advertising in Australia? Digital...

July 7, 2025
Marketing

A/B Testing Healthcare Advertisements: Optimising Creative & Messaging for Australia’s Regulatory Landscape

Australia’s healthcare advertising environment presents a formidable challenge where a single compliance...

July 4, 2025
Consulting

Location-based Advertising for Healthcare Practices: Targeting Local Patients in Australia

The digital transformation of healthcare has fundamentally altered how Australian patients discover...

July 3, 2025
Marketing

Healthcare Advertising Copywriting: Messages That Motivate Patient Action in Australia’s Evolving Healthcare Landscape

Healthcare organisations across Australia face an unprecedented challenge: transforming complex medical expertise...

July 2, 2025
Marketing

Healthcare Advertising Copywriting: Messages That Motivate Patient Action in Australia’s Evolving Healthcare Landscape

The healthcare advertising landscape has reached a pinnacle where traditional marketing approaches...

July 1, 2025
Marketing

Video Advertising for Healthcare Services: YouTube & Social Media Strategies

Healthcare providers across Australia face an unprecedented challenge: patients increasingly turn to...

June 30, 2025
Audits & Compliance

Creating AHPRA-Compliant Healthcare Advertisements: Rules & Best Practices for Australian Healthcare Providers

The Australian healthcare advertising landscape has undergone a revolutionary transformation, with AHPRA’s...

June 27, 2025
Marketing

Healthcare Remarketing Campaigns: Bringing Back Website Visitors & Converting Them in Australia’s Digital Health Landscape

In Australia’s rapidly evolving healthcare sector, where digital interactions increasingly influence patient...

June 26, 2025
Marketing

Display Advertising for Healthcare: Design Principles & Placement Strategies

Healthcare organisations across Australia face an unprecedented challenge: capturing patient attention in...

June 25, 2025
Marketing

Facebook & Instagram Advertising for Healthcare Practices: Targeting & Campaign Structure in Australia’s Regulatory Landscape

The digital advertising paradigm for Australian healthcare practices has undergone a seismic...

June 24, 2025
Marketing

Google Ads for Healthcare Providers: A Complete Strategy Guide for Australian Practices

The healthcare advertising landscape has reached a pinnacle of complexity where traditional...

June 23, 2025
Marketing

Repurposing Healthcare Content: Maximising Value Across Multiple Channels in Australia

In Australia’s intensely competitive healthcare landscape, where over 10,500 organisations vie for...

June 20, 2025

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