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Stay updated with the latest HCPA’s News on Marketing

Marketing

Instagram for Healthcare Providers: Visual Storytelling & Engagement Strategies in Australia

The digital transformation of healthcare communication has reached a critical juncture. Whilst...

July 25, 2025
Marketing

Facebook Marketing for Healthcare Practices: Building Patient Communities in Australia

The healthcare landscape has fundamentally transformed, yet many practitioners remain anchored to...

July 24, 2025
Marketing

Social Media Strategy for Healthcare Providers: Platform Selection & Content Planning in Australia

The healthcare landscape has fundamentally shifted, with social media emerging as the...

July 23, 2025
Marketing

Healthcare Lead Qualification: Focusing Resources on High-Value Prospects in Australia’s Dynamic Healthcare Market

In Australia’s AUD$241 billion healthcare landscape, where 80% of providers operate as...

July 22, 2025
Marketing

Converting One-Time Patients into Long-Term Relationships: Loyalty Strategies for Australian Healthcare Providers

The healthcare landscape across Australia is undergoing a transformative shift, where the...

July 21, 2025
Marketing

Cross-Promotion of Services to Existing Patients: Ethical Approaches for Australian Healthcare Providers

The landscape of Australian healthcare marketing stands at a critical juncture where...

July 18, 2025
Marketing

Reactivation Campaigns for Dormant Patients: Email & SMS Strategies That Transform Healthcare Practice Revenue

The stark reality confronting Australian healthcare providers in 2025 is undeniable: approximately...

July 16, 2025
Marketing

Healthcare Referral Marketing: Building Systems That Generate Patient Recommendations

In Australia’s increasingly competitive healthcare landscape, practices face mounting pressure to attract...

July 14, 2025
Marketing

Calculating Lifetime Value of a Patient: Why It Matters for Marketing Decisions

Healthcare marketing in Australia stands at a transformative crossroads. As consultation fees...

July 11, 2025
Marketing

Lead Generation Tactics for Healthcare Services: Digital & Traditional Approaches

The healthcare landscape in Australia has reached a critical juncture where patient...

July 10, 2025

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