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Marketing

Stay updated with the latest HCPA’s News on Marketing

Marketing

Data-driven decision making for Healthcare Marketing: From Insights to Action

The Australian healthcare landscape is experiencing an unprecedented transformation, where traditional marketing...

September 16, 2025
Marketing

Creating Healthcare Marketing Dashboards: Revolutionising Performance Visualisation for Australian Healthcare Providers

The healthcare marketing landscape in Australia has reached a pivotal moment where...

September 11, 2025
Marketing

Phone Call Tracking for Healthcare Practices: Measuring Marketing Impact in Australia’s Evolving Healthcare Landscape

Every healthcare practice in Australia faces the same critical challenge: determining which...

September 10, 2025
Marketing

Tracking patient acquisition channels: Attribution Models for Healthcare in Australia

Healthcare organisations across Australia are facing an unprecedented challenge: understanding which marketing...

September 9, 2025
Marketing

Healthcare Marketing Analytics: Essential Metrics for Practice Growth

The Australian healthcare landscape demands precision, accountability, and strategic excellence from every...

September 5, 2025
Marketing

The Impact of Online Reputation on Healthcare Practice Growth: Data & Insights

In today’s digital-first healthcare landscape, a single negative review can cost your...

September 2, 2025
Marketing

Turning Patient Feedback into Marketing Opportunities: A Strategic Guide for Australian Healthcare Providers

In today’s consumer-driven healthcare landscape, the voices of patients have emerged as...

September 1, 2025
Marketing

Healthcare Review Platforms: Where to Focus Your Attention in Australia

The digital transformation sweeping across Australia’s healthcare landscape has fundamentally revolutionised how...

August 28, 2025
Marketing

Google Reviews for Healthcare: How to Ethically Generate More Positive Feedback

The digital transformation of Australian healthcare has fundamentally revolutionised patient decision-making, with...

August 27, 2025
Marketing

Building a 5-Star Online Reputation for Your Healthcare Practice: The Complete Australian Guide

In Australia’s intensely competitive healthcare landscape, building a five-star online reputation has...

August 26, 2025

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